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File #: 23-1221    Version: 1
Type: Resolution Status: Adopted
File created: 9/8/2023 In control: Business, Arts, Workforce, Climate & Aviation Services Committee
On agenda: 10/2/2023 Final action: 10/2/2023
Title: A resolution approving a proposed Amendatory Agreement between the City and County of Denver and Molson Coors Beverage Company USA LLC for the continuation of exclusive marketing and advertising rights in the beer and malt beverage category at all Denver Arts and Venues facilities, Council District 9 and 10. Amends a sponsorship agreement with Molson Coors Beverage Company USA LLC by adding $950,000 for a new total of $2,400,000 and 2 years for a new ending date of 12-31-2026 for the continuation of exclusive marketing and advertising rights in the beer and malt beverage category at all Denver Arts and Venues facilities, Council District 9 and 10 (THTRS-202368886-01/THTRS-202161084-01). The last regularly scheduled Council meeting within the 30-day review period is on 10-23-2023. The Committee approved filing this item at its meeting on 9-20-2023.
Indexes: Melissa Mata
Attachments: 1. RR23-1221_A&V_Ordinance Resolution Request Form - MolsonCoorsAmendment I, 2. RR23-1221_A&V_Molson_Coors_-_Exclusive_Sponsorship-_Amendment_1, 3. RR23-1221_A&V_MolsonCoors Executive Summary Amendment, 4. 23-1221 Filed Resolution_Molson Coors Beverage Company USA LLC 202368886-01, 5. 23-1221 Amendatory Agreement_Molson Coors 202368886-01, 6. 23-1221 Filed Resolution_Molson Coors Beverage Company USA LLC, 7. 23-1221_signed
Contract Request Template (Contracts; IGAs; Leases)

Date Submitted: 9-18-2023

Requesting Agency: Arts & Venues
Division:

Subject Matter Expert Name: Andrew Lindley
Email Address: Andrew.lindley@denvergov.org
Phone Number:

Item Title & Description:
(Do not delete the following instructions)
These appear on the Council meeting agenda. Initially, the requesting agency will enter a 2-3 sentence description. Upon bill filling, the City Attorney's Office should enter the title above the description (the title should be in bold font).

Both the title and description must be entered between the red "title" and "body" below. Do not at any time delete the red "title" or "body" markers from this template.
title
A resolution approving a proposed Amendatory Agreement between the City and County of Denver and Molson Coors Beverage Company USA LLC for the continuation of exclusive marketing and advertising rights in the beer and malt beverage category at all Denver Arts and Venues facilities, Council District 9 and 10.
Amends a sponsorship agreement with Molson Coors Beverage Company USA LLC by adding $950,000 for a new total of $2,400,000 and 2 years for a new ending date of 12-31-2026 for the continuation of exclusive marketing and advertising rights in the beer and malt beverage category at all Denver Arts and Venues facilities, Council District 9 and 10 (THTRS-202368886-01/THTRS-202161084-01). The last regularly scheduled Council meeting within the 30-day review period is on 10-23-2023. The Committee approved filing this item at its meeting on 9-20-2023.
body

Affected Council District(s) or citywide?

Contract Control Number:
THTRS-202368886-01 / THTRS-2121161084-01

Vendor/Contractor Name (including any "DBA"):
Molson Coors Beverage Company USA LLC

Type and Scope of services to be performed:
Revenue Sponsorship Sponsor of various event assets relating to the Five Points Jazz Festival and the following City
facilities (the "Facilities"): Red Rocks Am...

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