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File #: 21-0668    Version: 1
Type: Resolution Status: Adopted
File created: 6/7/2021 In control: Business, Arts, Workforce, & Aviation Services Committee
On agenda: 6/28/2021 Final action: 6/28/2021
Title: A resolution approving a proposed Amendatory Agreement between the City and County of Denver and Starcom Worldwide, Inc., to change marketing agency, increase contract amount and extend the term for sponsorship, advertising and marketing in connection with Red Rocks Amphitheatre. Amends a revenue contract with Universal McCann Worldwide, Inc. by adding $43,155 for a new total of $643,155, and one year for a new end date of 12-31-21 and changing the vendor name to Starcom Worldwide, Inc. for sponsorship at Red Rocks Amphitheatre (THTRS-201840339). The last regularly scheduled Council meeting within the 30-day review period is on 7-19-21. The Committee approved filing this item at its meeting on 6-16-21.
Indexes: John Mahoney
Attachments: 1. RR21 0668 AVD Jeep Sponsorship Request, 2. RR21 0668 AVD Jeep Sponsorship Summary, 3. 21-0668 Filed Resolution_Starcom Worldwide, Inc., 202056980-01, 4. 21-0668 Amendatory Agreement Starcom Worldwide, Inc., 202056980-01, 5. 21-0668 Filed Resolution_Starcom Worldwide, Inc., 6. 21-0668 - signed
Contract Request Template (Contracts; IGAs; Leases)

Date Submitted: 6-7-21

Requesting Agency: Arts and Venues
Division:

Subject Matter Expert Name:

Name: Andrew Lindley
Email: Andrew.Lindley@denvergov.org

Item Title & Description:
(Do not delete the following instructions)
These appear on the Council meeting agenda. Initially, the requesting agency will enter a 2-3 sentence description. Upon bill filling, the City Attorney's Office should enter the title above the description (the title should be in bold font).

Both the title and description must be entered between the red "title" and "body" below. Do not at any time delete the red "title" or "body" markers from this template.
title
A resolution approving a proposed Amendatory Agreement between the City and County of Denver and Starcom Worldwide, Inc., to change marketing agency, increase contract amount and extend the term for sponsorship, advertising and marketing in connection with Red Rocks Amphitheatre.
Amends a revenue contract with Universal McCann Worldwide, Inc. by adding $43,155 for a new total of $643,155, and one year for a new end date of 12-31-21 and changing the vendor name to Starcom Worldwide, Inc. for sponsorship at Red Rocks Amphitheatre (THTRS-201840339). The last regularly scheduled Council meeting within the 30-day review period is on 7-19-21. The Committee approved filing this item at its meeting on 6-16-21.
body

Affected Council District(s) or citywide? Mountain Parks

Contract Control Number: THTRS-201840339

Vendor/Contractor Name (including any "DBA"): Starcom Worldwide, Inc. (Formerly Universal McCann)

Type and Scope of services to be performed:
In 2017 Denver Arts & Venues (DAV) issued an RFP for an automotive sponsor at Red Rocks Amphitheatre (Red Rocks). Universal McCann Worldwide (representing Jeep) was awarded a three-year contract THTRS-201839473, from 1/1/2018 - 12/31/2020. Due to the ongoing COVID-19 pandemic, both DAV and the Contractor ...

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