Contract Request Template (Contracts; IGAs; Leases)
Date Submitted: 9-18-2023
Requesting Agency: Arts & Venues
Division:
Subject Matter Expert Name: Andrew Lindley
Email Address: Andrew.lindley@denvergov.org <mailto:Andrew.lindley@denvergov.org>
Phone Number:
Item Title & Description:
(Do not delete the following instructions)
These appear on the Council meeting agenda. Initially, the requesting agency will enter a 2-3 sentence description. Upon bill filling, the City Attorney’s Office should enter the title above the description (the title should be in bold font).
Both the title and description must be entered between the red “title” and “body” below. Do not at any time delete the red “title” or “body” markers from this template.
title
A resolution approving a proposed Amendatory Agreement between the City and County of Denver and Molson Coors Beverage Company USA LLC for the continuation of exclusive marketing and advertising rights in the beer and malt beverage category at all Denver Arts and Venues facilities, Council District 9 and 10.
Amends a sponsorship agreement with Molson Coors Beverage Company USA LLC by adding $950,000 for a new total of $2,400,000 and 2 years for a new ending date of 12-31-2026 for the continuation of exclusive marketing and advertising rights in the beer and malt beverage category at all Denver Arts and Venues facilities, Council District 9 and 10 (THTRS-202368886-01/THTRS-202161084-01). The last regularly scheduled Council meeting within the 30-day review period is on 10-23-2023. The Committee approved filing this item at its meeting on 9-20-2023.
body
Affected Council District(s) or citywide?
Contract Control Number:
THTRS-202368886-01 / THTRS-2121161084-01
Vendor/Contractor Name (including any “DBA”):
Molson Coors Beverage Company USA LLC
Type and Scope of services to be performed:
Revenue Sponsorship Sponsor of various event assets relating to the Five Points Jazz Festival and the following City
facilities (the “Facilities”): Red Rocks Amphitheatre; Denver Coliseum; Denver Performing Arts
Complex; and Colorado Convention Center. The Uses include but are not limited to the
following: point of sale and menu board signage; on-site exposure through signage and displays;
partner designation; and hospitality and event ticket benefits.
Additional Consideration:
- Sponsor to invest $150,000 in buildout of branded bar in Red Rocks
Amphitheatre’s Ship Rock Grille.
- Sponsor to brew, can, and distribute Red Rocks co-branded specialty
Location (if applicable):
WBE/MBE/DBE goals that were applied, if applicable (construction, design, Airport concession contracts):
N/A
Are WBE/MBE/DBE goals met (if applicable)?
N/A
Is the contract new/a renewal/extension or amendment?
Amendment
Was this contractor selected by competitive process or sole source?
Competitive process
For New contracts
Term of initial contract:
Options for Renewal:
How many renewals (i.e. up to 2 renewals)?
Term of any renewals (i.e. 1 year each):
Cost of initial contract term:
Cost of any renewals:
Total contract value council is approving if all renewals exercised:
For Amendments/Renewals Extensions:
Is this a change to cost/pricing; length of term; terms unrelated to time or price (List all that apply)?
Cost & length of term
If length changing
What was the length of the term of the original contract?
1/22/2022 - 12/31/2024
What is the length of the extension/renewal?
2 years
What is the revised total term of the contract?
1/22/2022 - 12/31/2026
If cost changing
What was the original value of the entire contract prior to this proposed change?
$1,450,000
What is the value of the proposed change?
$950,000
What is the new/revised total value including change?
$2,400,000
If terms changing
Describe the change and the reason for it (i.e. compliance with state law, different way of doing business etc.)