Contract Request Template (Contracts; IGAs; Leases)
Date Submitted: 10-10-2022
Requesting Agency: Arts and Venues
Division:
Subject Matter Expert Name: Andrew Lindley
Email Address: Andrew.Lindley@denvergov.org
Phone Number:
Item Title & Description:
(Do not delete the following instructions)
These appear on the Council meeting agenda. Initially, the requesting agency will enter a 2-3 sentence description. Upon bill filling, the City Attorney's Office should enter the title above the description (the title should be in bold font).
Both the title and description must be entered between the red "title" and "body" below. Do not at any time delete the red "title" or "body" markers from this template.
title
A resolution approving a proposed Sponsorship Agreement with Molson Coors Beverage Company USA LLC, for exclusive marketing, advertising and retail sales rights in the beer and malt beverage category at all Denver Arts and Venues facilities.
Approves a sponsorship agreement with Molson Coors Beverage Company USA, LLC for $1,500,000 and 3 years through 12-31-2024, for exclusive marketing, advertising and retail sale rights in the beer and malt beverage category at all Denver Arts and Venues facilities (THTRS-202161084). The last regularly scheduled Council meeting within the 30-day review period is on 11-14-2022. The Committee approved filing this item at its meeting on 10-12-2022.
body
Affected Council District(s) or citywide? Citywide
Contract Control Number: THTRS-202161084
Vendor/Contractor Name (including any "DBA"): Molson Coors Beverage Company USA, LLC
Type and Scope of services to be performed:
In January 2022, Molson Coors became the exclusive beer and malt beverages sponsor for the period of January 1st, 2022 through December 31st, 2022. In return for this exclusivity agreement Molson Coors has agreed to distribute $1,500,000 in Sponsorship fees to Denver Arts and Venues. The agreement is mutually beneficial as it grants DAV funds ...
Click here for full text